There are several implications of the world that became flat in the 21st century. For the first time ever in the human history, the world of commerce has created a level playing field and hence an equal opportunity for all competitors. Furthermore, the national geographical boundaries are increasingly becoming meaningless in the global market, hence the nations, companies and the individuals must make a perceptual shift so as to remain competitive in the current global scenario. The inspiration for this book comes to the author from his visit to Bangalore when he realized the core economic concepts were changing as rapidly as the rules of the game in the brave new world.
Of the ten flatteners, the first three - fall of Berlin wall in 1989, Netscape going public in 1995 and the creation of workflow software - created a kind of platform for the global collaboration to take place.